Changing the World through Your Morning Coffee

January 3, 2013

Four and a half years, and 18 issues of Hume News ago, I joined the Hume team, leaving behind the job I loved in the coffee industry to come and work as an editor on Hume News (among other things). I love the ministry of Hume, and getting to work every day for things with eternal significance, but there’s some sad little part of me that has always missed the world of coffee. I love coffee. I love the smell, the taste, talking about it, learning about it, making it and sharing conversations and developing relationships with my hands around a mug of it. After everything I’ve written for Hume News over the last four years, this is, by far, the thing I have been most excited to share with you.

Here at Hume, we could serve any kind of coffee (and with 35,000 guests this past year … we go through a lot) but we want to serve coffee for a cause. We are proud to introduce our new coffee, and our partner in ministry, Lanna Coffee. To get to the present day however, our story spans more than 20 years and multiple continents.

In 1991, the Integrated Tribal Development Program was established to bring the hope of Christ, through holistic community development, to the people in the tribes of northern Thailand. These people have been displaced, and have been allowed to take refuge in the hill country, but are not granted citizenship or resources for survival. Circumstances have often forced them to grow opium, sell their children into human trafficking, and other criminal activities. The holistic community development program includes water purification, sanitation, health care, education, sustainable agriculture (coffee!) and microeconomic development. The farming of

coffee in the highlands of Thailand allows families to grow cash crops, which, in turn, provide the opportunity to have a sustainable income so that they are no longer forced to survive by growing opium or giving up their children to the sex trade.

In 2009, Brian Acosta from Fresno, California, spent time in Thailand and realized that this coffee could be sold in a much larger market in the United States, so he started Lanna Coffee. Lanna buys the green (un-roasted) coffee beans from Thai- land, and that money goes right back into the community development. The coffee is then roasted and sold in the states, and the proceeds from that sale go back to Thailand as well.

Meanwhile, in 2011, Rich Ferreira, the Dean of the Joshua Wilderness Institute was on a trip to the Dominican Republic, drinking fresh local coffee, and wondering how Hume could provide coffee that supported international missions work. It was then that Hume was introduced to Lanna and our ministry partnership began. In summer 2012, we officially brought the coffee into Hume N Beans and to sell in the General Store. Soon it will be served in each of our dining halls.

Now, whenever you drink a cup of coffee at Hume or buy a pound online, you are directly supporting the people in the hill tribes of Thailand, as well as supporting the ministry of Hume. Five dollars from every pound purchased suports Hume International (currently we run camps every other year in Thailand and Papua New Guinea). Everybody wins. If you buy coffee anyway, why not consider drinking coffee for a cause? I do. Now there’s something we can all drink to!

All coffees are available whole bean or ground.

HUME ROAST: Full bodied with smooth, earthy and dark chocolaty flavors
EAST ROAST: Rich and bold with a hazelnut aroma
LAKE ROAST: Medium bodied with nutty, citric and sweet flavor
ESPRESSO ROAST: Rich and full bodied with a sweet aroma – Jocey’s favorite

For info on Lanna Coffee or to purchase visit
20% OFF for Hume News Readers with coupon code:

Join Lanna Club…
and have coffee delivered to your home every month! Also, your church can sell Lanna Coffee as a fundraiser to come to Hume. Visit and click on the fundraising tab.


Jocey Pearsey
Development Assistant